Concept
Brianna Altman
Zach Tsun
Art Direction
Brianna Altman
Copy
Zach Tsun
Relief
Dasani water tends to get polarized reactions from consumers in the U.S. Is it because of the added minerals, blue and green branding, or is it because the Dasani brand has become easy to pick on?
In one of the most discussed brand categories today, the goal is to build a brand marketing campaign that will improve Dasani water's sour perception.
